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Landmark details as an extension?

[ Edited ]
Rising Star
# 1
Rising Star

While i was browsing I saw following add which shows landmark details of a certain property beneath callout extensions

 

Capture.PNG

 

 

And contacted one of google chat specialist for this and he tried to explain me saying its the description line two but I perfectly know description line two not coming under callout extensions

 

So is this a beta feature or anyone have this option?

 

 

2 Expert replyverified_user

Re: Landmark details as an extension?

Top Contributor
# 2
Top Contributor
HI Nisal,

The Ad Extensions that you are referring is in beta features, that is called site snippet annotation.

Site Snippet Annotations is a new feature that automatically surfaces information from the landing page and highlights that data for relevant queries as an additional line of ad text.

These annotations give potential customers a better idea of what to expect if they click on the ad and early results are showing that users love them! While this added line is not clickable, we see an average CTR increase of 9% (clicks to the headline) across all advertisers with this annotation.

The added line comes from information we find on the landing page; it comes from categories that typically are on the left side of the page (but could be elsewhere, like along the top). We look for relevance and then typically take them in order off the landing page.

Customers will be automatically opted into this, and it will begin triggering for advertisers where we have fully expanded in a category relevant to their site, and can find relevant information on their landing page.

However I could not find the google official docs, but there is third party link, where you can follow for more info:-

http://searchengineland.com/google-adwords-smart-annotations-test-continues-roll-184941

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Landmark details as an extension?

Rising Star
# 3
Rising Star
Hi Rakesh,

Thanks for the information. Do you know anyway that we can request access to this beta feature?

Re: Landmark details as an extension?

Top Contributor
# 4
Top Contributor
Hey Nisal,

You need to contact your Google Account Manager!

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Landmark details as an extension?

Rising Star
# 5
Rising Star
Thanks Rakesh, Will do Smiley Happy