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Landing Pages Testing Using Multiple Creative

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# 1
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Hi Guys - quite a complicated question so bare with me. 

 

So we're launching a new website over the next couple of weeks and want to run a test between the old and new versions of our SEM landing pages. To do this, we've set up subdomains that will instantly direct to either the new or old versions of the page (www1. & www2.) this is to avoid a site wide test that we're doing using our server that will split traffic in a different way. 

 

As we want to test SEM separately and have more control we're using the subdomains.

 

Question 1: If we want to test landing pages 50% 50% do you forsee any issues with running two ads per AdGroup - one using the www1 url and one using the www2 url and set ads to rotate evenly.

 

Question 2: Say we want to test another page at 25% old 75% new. Could we use 4 of the same creative and then set 3 of the to visit the www1 to visit www2?

 

Other ideas we may run with are

- Google Content Experiments

- Google AdWords Experiments (Although this is difficult to implement through editor as we have over 6,000 creative)

 

Any thoughts on this would be great. 

 

Matt

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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Landing Pages Testing Using Multiple Creative

Google Employee
# 2
Google Employee

mseakins wrote:

- Google AdWords Experiments (Although this is difficult to implement through editor as we have over 6,000 creative)


AdWords Editor supports most tasks needed to set up experiments. You need to create the experiment itself in the Web interface - this is done once per campaign, on Campaign Settings tab. That is where you give a name to your experiment, configure the split percentage, and start and stop the experiment.

 

Once you created the experiment in the Web interface, perform Get Recent Changes in Editor to pick it up. Now you can set the status of keywords, ads and ad groups to Control Only or Experiment Only, and edit bit multipliers on keywords and ad groups. It should be easy to duplicate your ads, and set the originals to Control Only and duplicates to Experiment Only.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Landing Pages Testing Using Multiple Creative

Google Employee
# 2
Google Employee

mseakins wrote:

- Google AdWords Experiments (Although this is difficult to implement through editor as we have over 6,000 creative)


AdWords Editor supports most tasks needed to set up experiments. You need to create the experiment itself in the Web interface - this is done once per campaign, on Campaign Settings tab. That is where you give a name to your experiment, configure the split percentage, and start and stop the experiment.

 

Once you created the experiment in the Web interface, perform Get Recent Changes in Editor to pick it up. Now you can set the status of keywords, ads and ad groups to Control Only or Experiment Only, and edit bit multipliers on keywords and ad groups. It should be easy to duplicate your ads, and set the originals to Control Only and duplicates to Experiment Only.