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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Do keywords have to appear in my Google Ad?

1 Expert replyverified_user

Re: Keywords ad-copy effect on QS

Top Contributor
# 2
Top Contributor

Hello fkrutchik;

Technically; No. But it would nice if they do, because they will be in BOLD, highlighting your ad. It will also contribute to "ad-copy -search query relevance:" , that has some effect (though minor) on QS.


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How we calculate Quality Score


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Re: Keywords

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Yes It is possible if you are using DKI.


Your each keyword (Limited number of characters) will appear on ads. otherwise appear default phrase.


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Re: Keywords

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Yes that is possible.


First of all create a tightly themed ad group. Put your keywords in that ad group and create one advertisemtn genral enough to represent all of your keywords.


Once the same is done, then edit the headline of your advertisement and put it as {KeyWord:BY Default Line}. SO whenever some user will search for your keywords automatically your head line will be changed to that particular search query, provided the search query of the user is less than 25 charecters or else your "your by default line will appear". This is called as Dynamic Keyword Insertion.


Hope this will work. For further refrence please visit


Thank you