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Keywords type

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hello all,

 

using in the same account (but different campaigns) keywords as

red shoes heels  and   +red +shoes +heels

Means making these bid against each other?

 

 

Thanks!

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Keywords type

Top Contributor
# 2
Top Contributor

Hi Floriana,

 

If multiple keywords within your account 'match' for a search query, your keywords do 'compete' within your account to determine the best possible keyword for entrance into the auction for the ad slot. 

 

The keywords you have outlined have very different potentials and mean very different things when reviewed for a search query match.  They will also trigger matches for some similar search queries.  The best 'performer' in your account will generally get the entrance into the auction and this is often, but not always, a keyword with a more restrictive match type within your account.

 

This article outlines this process and the possible scenarios.

 

When several keywords match a search query, which one is used?

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Keywords type

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Floriana

 

You are not exactly making the 2 mentioned keywords bid against each other.

 

The keyword "red shoes heels" is  a broad match and will in the course of time has the potential to trigger your ads for multiple variations of the same.

 

On the other hand your keyword "+red +shoes +heels" is a modified broad match with a condition that the words which you have "plused" have to be there in their exact form and not necessarily in the same order in the user search query. So in other words you are going to have more control in this case as compared to the its broad counter part with wider reach than its phrase match counter part(which you have not added).

 

Both keywords would be sharing certain variations and to learn more about which keyword will then trigger your ad for a user query, you can refer to this article

 

Hope this will clear your doubts.

 

Best

Mudit

 

+mudit

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Keywords type

Top Contributor
# 2
Top Contributor

Hi Floriana,

 

If multiple keywords within your account 'match' for a search query, your keywords do 'compete' within your account to determine the best possible keyword for entrance into the auction for the ad slot. 

 

The keywords you have outlined have very different potentials and mean very different things when reviewed for a search query match.  They will also trigger matches for some similar search queries.  The best 'performer' in your account will generally get the entrance into the auction and this is often, but not always, a keyword with a more restrictive match type within your account.

 

This article outlines this process and the possible scenarios.

 

When several keywords match a search query, which one is used?

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Keywords type

Zee Community Manager
Community Manager
# 3
Zee Community Manager
Community Manager

Hi Floraina,

 

You can also read this article written by PPCBossman.

Zee
G+
Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Keywords type

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Floriana

 

You are not exactly making the 2 mentioned keywords bid against each other.

 

The keyword "red shoes heels" is  a broad match and will in the course of time has the potential to trigger your ads for multiple variations of the same.

 

On the other hand your keyword "+red +shoes +heels" is a modified broad match with a condition that the words which you have "plused" have to be there in their exact form and not necessarily in the same order in the user search query. So in other words you are going to have more control in this case as compared to the its broad counter part with wider reach than its phrase match counter part(which you have not added).

 

Both keywords would be sharing certain variations and to learn more about which keyword will then trigger your ad for a user query, you can refer to this article

 

Hope this will clear your doubts.

 

Best

Mudit

 

+mudit