Keywords and misspellings
Is it possible to have a key word for a common misspelling, BUT when it's displayed in the ad, have the misspelled word substituted for the correctly spelled version?
Yes, I do see the potential for abuse and misuse, so I'm supposing that this ability is not available. But, just thought that I'd ask...
I assume you're referring to ads using Dynamic Keyword Insertion which will insert the matched keyword so in your case it would be the misspelling. I'm not aware of any way to change that. You could explore using misspellings in a separate adgroup and rely on correct word usage/spelling in your ads (static) but you could run into QS & relevancy issues.
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Hi, I think Tom is right: there's no way to make this w...
I think Tom is right: there's no way to make this work with misspelled keywords.
One other thing you could try is to put only the correctly spelled keywords into your AdGroup and make them use broad match. That will match misspelled queries but still substitute the properly spelled keyword from your AdGroup. The downside is that the matches might be too broad. (A lot of advertisers feel that way; I have no personal experience with it.) You can address that by using negative keywords to some extent.
AdWords Engineer (but not working on DKI or broad match)