Keyword planner forecast is wrong by 90%
I just used keywords planner to plan my campaign and i showed me i would receive 227-277 clicks in daily forecast(i guess its per day clicks). But when create that campaign, I just recieved 9 clicks. How can it be so wrong and what is the purpose of it? Or did I do something wrong?
Re: Keyword planner forecast is wrong by 90%
Hi @Kapil S;
This is the nature of statistics... Sometimes the margin of error is just too broad and the value falls within this range (either on the "high range" or on the "low range")
The bids "historical data " is a better first shot.
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Re: Keyword planner forecast is wrong by 90%[ Edited ]
April 2015 - last edited April 2015
Hi Kapil S,
have you set up the geo- and language targeting correctly in your campaigns AND Keyword planner.
Usually there is a difference, but it should not be so drastic. You can expect 10% - 15% difference in volume, and up to 25% in CPC predictions.
Have you checked the impression share report?