Re: Keyword conflicts
one little precision on negative keywords and the "keyword diagnosis" tool.
If your adgroup contains say "buy red shoes" (phrase) and you have [buy red shoes] as negative-exact Keyword in the same adgroup, google keyword diagnosis tool will tell you that there is a keyword conflict and that your ad won't show up, but in reality the keywords aren't conflicting... This was confirmed to me by 2 Google account representatives.
Why this could be usefull...
Say you sell mickey mouse toys and various merchandise and want to find out the type of by-products (e.g: search queries) people are looking for...
You would probably have a campaign or adgroup dedicatd to the word toy(s) linked to mickey mouse, and even call to actions say "buy mickey mouse toys", "toys mickey mouse", etc.
you might also have tried bidding on just "mickey mouse", but realised that impressions where so high, your CTR was really low, conversions were nonexistent and QS was so poor that it affected your overall account performance and your boss started to doubt you
all sweating, you drilled down the search term analysis to realise that [mickey mouse] was the keyword with most impressions, and realised that yes, if someone searches for Napoleon, cahnces are he/she will not necessarily be looking for an eshop selling the fancy dress...
So you added [mickey mouse] as negative exact... And there google told you that it prevents "mickey mouse" to enter future auctions... so deleted the negative exact straight away...
Here you are, thinking:
"ahhh, should I pause this "mickey mouse" keyword?"
"... but it's such a query gold mine!!"
The answer is ignore google's alert, your keyword will still appear for all "mickey mouse" queries that are not [mickey mouse].
hope this help
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