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Keyword conflict between different company divisions' campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There,

 

I'm running campaigns for two different divisions of my company; each campaign points to a completely different website, but the campaigns share keywords.  My ads aren't being shown because of a keyword conflict.

 

Do I need to set up separate AdWords accounts for each division? Having to continuously log in and out of separate accounts will be quite cumbersome.

 

Any suggestions?

 

Thanks.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword conflict between different company divisions' campaigns

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi @Bothner M,

be careful and read before creating the second account the ad serving policy (https://support.google.com/adwordspolicy/answer/6020954?hl=en) not to violate the unfair advantage policy:

'...promoting the same or similar content from multiple accounts on the same or similar queries...'

If you decide to create a second account - create an MCC account and it will be much easier to have control over the two accounts: https://support.google.com/adwords/answer/6139186?hl=en

I would create two separate AdWords accounts advertising two separate URL's (every division on a separate URL) -  but take in consideration @Moshe TLV's advise and do not violate the double ad serving policy

View solution in original post

Re: Keyword conflict between different company divisions' campaigns

Top Contributor
# 2
Top Contributor

Hi @Bothner M;

Setting a different account is allowed (according to the Policy), only if the two divisions sell different products AND that different audiences, (e.g one sells vacation packages cater newly married couples and another cater the seniors)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword conflict between different company divisions' campaigns

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi @Bothner M,

be careful and read before creating the second account the ad serving policy (https://support.google.com/adwordspolicy/answer/6020954?hl=en) not to violate the unfair advantage policy:

'...promoting the same or similar content from multiple accounts on the same or similar queries...'

If you decide to create a second account - create an MCC account and it will be much easier to have control over the two accounts: https://support.google.com/adwords/answer/6139186?hl=en

I would create two separate AdWords accounts advertising two separate URL's (every division on a separate URL) -  but take in consideration @Moshe TLV's advise and do not violate the double ad serving policy