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Keyword Opportunities - AdWords Editor 11

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is the Keyword Opportunities tool gonne in Adwords Editor 11?

2 Expert replyverified_user

Re: Keyword Opportunities - AdWords Editor 11

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Seems so.

Re: Keyword Opportunities - AdWords Editor 11

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
great! that was such a useful feature too.

Re: Keyword Opportunities - AdWords Editor 11

Top Contributor
# 4
Top Contributor

Yes, this feature is not available in AdWords Editor 11.

 

https://support.google.com/adwords/editor/answer/107228?hl=en

 

Thanks
Ratan

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Re: Keyword Opportunities - AdWords Editor 11

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Any idea why?

Re: Keyword Opportunities - AdWords Editor 11

Google Employee
# 6
Google Employee
In no particular order:

1) It provided only a small subset of features available in the Keyword Planner tool in the online interface:

https://support.google.com/adwords/answer/2999770

Give it a try. Man-years of work are invested into it, whereas the tool in Editor pretty much didn't change since original launch.

2) To the best of our knowledge, the tool didn't appear to have seen a lot of use.

3) It required a lot of maintenance just to keep it running, due to the rapid churn in the underlying server backend (which, in turn, was caused by the active work on Keyword Planner - see #1). The amount of effort sunk into it was disproportionately large compared to its apparent usefulness (see #2).

4) It was abused by bots. We have reasons to believe that automated tools were used to drive Editor UI to run the tool repeatedly, and scrape keyword suggestions from it, for purposes other than improving one's AdWords account.

For these reasons, Keyword Opportunities tool is highly unlikely to reappear in Editor.

Re: Keyword Opportunities - AdWords Editor 11

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
It was useful to me, when quickly creating new ad groups/campaigns in Editor. Now I have to use two tools to do this. Anyway, I understand the decision now.

Keyword Opportunities - AdWords Editor 11

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

The keyword opportunities tool was about the most useful and valuable feature in previous versions.

Bad decision to remove that. I may as well uninstall the darn thing now!

Keyword Opportunities - AdWords Editor 11

Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭

Agree completely. The tool was super useful. Miss it a lot.