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Keyword Match Type?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Is this correct match type? If yes then what does it mean?

+microsoft +training course

3 Expert replyverified_user

Re: Keyword Match Type?

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello akjha

 

No it is not the correct match, you have to have a + in front of course too like this

 

+microsoft +training +course

 

Look here further for some examples.

 

https://support.google.com/adwords/answer/2497836?hl=en

Re: Keyword Match Type?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

+microsoft +training +course

 

is the correct match if you want to use broad match modifier

Re: Keyword Match Type?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Hi,

 This match type is not correct.+microsoft +training+course is the correct modified broad match type.

https://support.google.com/adwords/answer/2497836?hl=en.This might help you to understand in a better way.

 

 

 

Re: Keyword Match Type?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Yes, Can i use broad and broad modifier together? Like microsoft +training

Re: Keyword Match Type?

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

No Sir you cannot, but you can use all broad words in a keyword and all modified broad words in another keyword an compare results from the search querry report to see which performed better in providing you with useful visits, like long visits which convert.

Re: Keyword Match Type?

Top Contributor
# 7
Top Contributor

@akjha

Yes  - you can.  (I disagree with Adrian)

 

Check the following discussion in which the topic is explained. Pay attention to Theresa's answer ( mark as a solution), that includes a neat example .

 

https://www.en.adwords-community.com/t5/Measure-results/Broad-Match-Modifier-error-in-keyword-stats/...

 


akjha wrote:

Yes, Can i use broad and broad modifier together? Like microsoft +training




Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Keyword Match Type?

[ Edited ]
Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

New info for me. Why is this not documented in help pages or examples is beyond my understanding.


This could be an exam question too . Thanks Moshe for teaching !

 

[Later edit] After some more research I found a page that explains that this type of usage is permitted

 

http://www.google.com/ads/innovations/bmm.html

 

To use the modifier, just put a plus symbol (+) directly in front of one or more words in a broad match keyword

Re: Keyword Match Type?

Top Contributor
# 9
Top Contributor

Simply put - the modifier + signifies that the word that follows MUST appear in the search term - it's a nice halfway point between broad and phrase - and one I am using more and more.

 

So - if you have a BMM keyword of new +golf shoes  your ad might trigger for : second hand golf socks (as if anyone would want those!) - but would not trigger for : new ballet shoes   - whereas without the +golf modifier it might

Re: Keyword Match Type?

Top Contributor
# 10
Top Contributor

It is hard to explain BMM ; and I think Theresa did it neatly in the link I included

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’