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Keyword Insertion question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Actually I would have 2 questions:

1. Does the {Keyword: default text} insert broad match keywords as well? Im asking since broad match may change the keyword itself to a synonyme or even a phrase, at least as I know. I suppose in this case the ads exceeding the permitted character number could be fairly increased.

 

2. Is there an interface or statistic report where I can check the number or percentage of the triggered ads where the Keyword was successfully inserted and those where the default text applied?

 

Thank you

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Alex I
September 2015

Re: Keyword Insertion question

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello, Welcome to the Community

 

1. The inserted keyword is exactly as you have it typed in the campaign ( unless you use capitalisation instructions in the DKI setting). The only thing that changes is the search term. The search term can be a synonym to match your broad keyword.

 

2. Sorry, No, but it would be interesting to see. 

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Marked as Best Answer.
Solution
Accepted by topic author Alex I
September 2015

Re: Keyword Insertion question

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello, Welcome to the Community

 

1. The inserted keyword is exactly as you have it typed in the campaign ( unless you use capitalisation instructions in the DKI setting). The only thing that changes is the search term. The search term can be a synonym to match your broad keyword.

 

2. Sorry, No, but it would be interesting to see. 

Re: Keyword Insertion question

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
1. I get it now, I was a bit confused about it.

2. Yeah it would be interesting especially when using campaigns with thousands of keywords, they can be chaotic sometimes

Thanks for your help Adrian!