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Keyword Insertion and Prepositions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I want to start using Keyword Insertion (DKI) in my ads. I have a list of keywords that are synonyms and using DKI would be very useful. However I have a question about prepositions and adverbs. What happens if the user types prepositions in the search terms that are not included in my keywords. For example, let's say I have the following headline in my ad:

 

{KeyWord:Chemistry Courses}

 

And the Keywords:

 

+Chemistry +Courses

+Chemistry +Classes

+Chemistry +Groups

+Chemistry +Lessons

+Chemistry +Tutorials

 

How would my ad appear if the add is triggered by the following searches?

 

Lessons in Chemistry

or

Tutorials about Chemistry

 

Thank you very much for your help.

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword Insertion and Prepositions

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Carlos C,

when we use DKI, adwords system insert keyword which is matched with search query in adcopy. It doesn't insert search term in adcopy.

so with the given keywords by you, if the search term is Lessons in Chemistry

Headline will look like:

 

Chemistry Lessons

For search term: Tutorials about Chemistry

Headline will look like:

 

Chemistry Tutorials

 


Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword Insertion and Prepositions

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Carlos C,

when we use DKI, adwords system insert keyword which is matched with search query in adcopy. It doesn't insert search term in adcopy.

so with the given keywords by you, if the search term is Lessons in Chemistry

Headline will look like:

 

Chemistry Lessons

For search term: Tutorials about Chemistry

Headline will look like:

 

Chemistry Tutorials

 


Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Keyword Insertion and Prepositions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you!