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Keyword Insertion Problems?

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# 1
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I have used keyword insertion in my ad as "Buy {KeyWord Books}". My question is what would be my headline when someone search as "flowers books" on google if my keyword is only "gardening books" as broad match in the ad-group. It would be "Buy Gardening Books" or "Buy Books"?

Re: Keyword Insertion Problems?

[ Edited ]
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# 2
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Hi


Firstly I see that you are missing a colon.
The ad headline should be
Buy {KeyWord: Books} (with the colon)
If someone searches "flowers books" and if the keyword "gardening books"(which is in broad match gets triggered, then the Ad headline will be "Buy Gardening Books".

"Buy books" will only be shown as the headline if your keyword was too long. eg if you were using a keyword like "gardening books online in uk" which is more than 25 characters.


Regards
Ellaiah.

Re: Keyword Insertion Problems?

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# 3
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Is matching Options also works for creating headline? If use {KeyWord:Books} and my keyword is "flowers books" in phrase match then is it possible that my headline will be change according to user search term which is triggered through my phrase match keyword "flowers books" 

Re: Keyword Insertion Problems?

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# 4
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Hi

I do not understand your question.
But still let me try to answer.
The headline does not changed based on what term the searcher used.
It gets changed on the term what you used in your Account, in your adgroups.
So ya, you can use any match type in your adgroup.
You do not need to necessarily use broad match.
you can use phrase match or exact match also.


Regards
Ellaiah.

Re: Keyword Insertion Problems?

[ Edited ]
Follower ✭ ✭ ✭
# 5
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I mean if i have an ad as {KeyWord:Cheap Books} and someone is searching for buy cheap books which will be trigered with my phase match keyword "cheap books" then will headline dynamically change with By Cheap Books through that keyword or that keyword should be in our adgroup?

Re: Keyword Insertion Problems?

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# 6
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Thats right.

Regards
Ellaiah.

Re: Keyword Insertion Problems?

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# 7
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You mean the keyword By Cheap Books should be in our ad-group for changing headline into By Cheap Books? 

Marked as Best Answer.
Solution
Accepted by topic author Arun Jha
September 2015

Re: Keyword Insertion Problems?

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# 8
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Hi Akjha

in you adwords account go to "Tools and Analysis" and "Ad Preview and Diagnosis" to test what comes up for your adverts.

If your aren't happy with what comes up then change your Advert.

Kind regards

Feilim