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Keyword Details: Which Keyword Triggered Impression

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# 1
Visitor ✭ ✭ ✭

When viewing keyword details, it doesn't tell me what keyword triggered the impression. It just tell me what the search term is and which adgroup/ad it triggered.

 

Is there a way to see which keyword triggered the impression in the keyword details?

 

If not, could it be done with the API?

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Accepted by topic author rivka
September 2015

Re: Keyword Details: Which Keyword Triggered Impression

Top Contributor
# 2
Top Contributor
Ah yes actually this was just added as a feature in the user interface.

Run your search terms report then find the Columns button and add the Keyword column to that and you will then see the keyword from you account that triggered a given search query. It's super helpful.

Kim


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

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Marked as Best Answer.
Solution
Accepted by topic author rivka
September 2015

Re: Keyword Details: Which Keyword Triggered Impression

Top Contributor
# 2
Top Contributor
Ah yes actually this was just added as a feature in the user interface.

Run your search terms report then find the Columns button and add the Keyword column to that and you will then see the keyword from you account that triggered a given search query. It's super helpful.

Kim


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Keyword Details: Which Keyword Triggered Impression

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Kim! Do you know if there's a way to get the keywords for Product Listing Ads?

Re: Keyword Details: Which Keyword Triggered Impression

Top Contributor
# 4
Top Contributor
Sure!

Go to the Auto Targets tab and you will see a See Search Terms button with a dropdown. You can do the same process as you do with standard ad groups by selecting a target or viewing all.

Since keywords are not used to serve PLA's you will not be able to see a 1:1 match for your keywords and the search query - just the query. However still helpful!

Take Care,
Kim


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Keyword Details: Which Keyword Triggered Impression

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# 5
Visitor ✭ ✭ ✭

Right.. so basically you can't match a keyword to it - should've realized that :-/

 

Thanks again.

Re: Keyword Details: Which Keyword Triggered Impression

Top Contributor
# 6
Top Contributor
Right the PLA's are a little less transparent. However if you create groups around your products i.e. setup filters to target clothing > pants > womens pants and see search queries for 'mens pants' showing up in that targeted group then you can idea if things are not working well and make possible adjustments


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'