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Keyword CPC Price Differs from Keyword Tool CPC Price? WHY?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've just run some ads and when i search for a specific keyword on the Google keyword tool and it shows up as the CPC being $1.53 but the actual CPC cost for the keyword running the ad was $10.07.

 

How does this work? Why such a difference?

 

Cheers

 

Jason

1 Expert replyverified_user

Re: Keyword CPC Price Differs from Keyword Tool CPC Price? WHY?

Top Contributor
# 2
Top Contributor

Hi Cobber,

 

Factors like your very own account history, ad copy, or landing page, are not considered in the calculation of the estimate. The current advertising landscape may also differ from a historical average that estimates are based on.

 

Best,

Lakatos