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Is there a way to track conversions offline from phone call leads?

Badged Google Partner
# 1
Badged Google Partner

I do SEM work for a couple of auto dealerships. I am having a heck of time trying to calculate ROI and I am looking at ways to maximize conversion tracking. Right now I have tracking enable when an online form is filled out, or when someone calls via the Google forwarding phone number, but I want to be able to go further than that. I just recently found out about how Google can dynamically swap out my phone number on my site with a Google forwarding number, so that should help, but what about the ultimate conversion...a car sale? I would love to be able to attribute what I am doing to SEM to tangible results. Is there anyway to be able to track car sales made from Adwords clicks? Any suggestions would be much appreciated! 

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Marked as Best Answer.
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Accepted by topic author Matthew S
September 2015

Re: Is there a way to track conversions offline from phone call leads?

Top Contributor
# 2
Top Contributor
Are you using Google Analytics as well?

You want to try to incorporate "offline" tracking. You merge this back into your data. There are several ways to do this and it can get complicated. But, would be great for your purposes.

Here are some articles to help!

https://support.google.com/adwords/answer/2998031?hl=en
http://www.lunametrics.com/blog/2014/03/04/tracking-offline-transactions-universal-analytics/#sr=g&m...
http://online-behavior.com/analytics/offline

Re: Is there a way to track conversions offline from phone call leads?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆
Sorry guys, I completely misread Shanee's post and replied with almost the same exact response! I deleted my previous post for that reason.

The other useful feature that might help is to use a call tracking vendor such as IfByPhone to track any calls that happen across the web. You can use Google's call tracking feature but there are others that are more robust and they can also be incorporated into Google Analytics.

Hope this helps and sorry again for the previous duplicative post!

Re: Is there a way to track conversions offline from phone call leads?

Badged Google Partner
# 4
Badged Google Partner
Hey Amy! Does this basically swap out the phone number for call tracking purposes as well?

Re: Is there a way to track conversions offline from phone call leads?

Badged Google Partner
# 5
Badged Google Partner
Hey Shanee,

I am also using Google Analytics, but probably don't get in there as often as I should. This seems like a good solution to use. Thanks for the help!

Re: Is there a way to track conversions offline from phone call leads?

Top Contributor
# 6
Top Contributor
Yes. That's called Dynamic Call Tracking -- Google's new platform does this (and it's free).

Amy mentioned - ifbyphone -- Another one to look at is CallRail. It's great!

Re: Is there a way to track conversions offline from phone call leads?

Badged Google Partner
# 7
Badged Google Partner
Does Google's Dynamic Call Tracking keep a log of phone numbers that were used to make calls using the Dynamically exchanged number on the site? If so, I could use that data and match it against sales weekly, or monthly.

Re: Is there a way to track conversions offline from phone call leads?

Top Contributor
# 8
Top Contributor
I don't think it does. But, I'm sure they will be coming out with some new features soon. They just very recently released local phone numbers, and they are improving it all of the time. Here's a link:
http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

Re: Is there a way to track conversions offline from phone call leads?

Badged Google Partner
# 9
Badged Google Partner
Very good. Thanks for the help!