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Is there a way to change the keywords on an adwords listing?

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# 1
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Is there a way to change the keywords on an adwords listing?

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Tiffany (Google Employee)
September 2015

Re: Is there a way to change the keywords on an adwords listing?

Top Contributor
# 4
Top Contributor

Hi Boudoir,

 

Adwords Express is a Google managed account and in that case, no you cannot manage keywords. 

 

Sorry for my confusion.

 

-Tom

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Is there a way to change the keywords on an adwords listing?

Follower ✭ ✭ ☆
# 6
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Hi Boudoir,

 

Just as PPCBossman references, you cannot edit the keywords associated with your Adwords Express ad. The nature of the Adwords Express product surrounds simplicity, so all you have to create is the ad text and the business category you wish to associate with your ad/business. From there Google will match relevant keywords to that industry and your business name/location to the ad.

 

While you cannot edit the keywords directly, the way you can ensure relevancy and impact performance is by refining your choice of business category (within Adwords Express/Places) selection.

 

An article that discusses this in more detail can be found here: http://support.google.com/adwords/express/bin/answer.py?hl=en&answer=1320890

 

Good Luck!

 

Lynda

View solution in original post

Re: Is there a way to change the keywords on an adwords listing?

Top Contributor
# 2
Top Contributor

Hi Boudoir,

 

There most certianly is.  Keyword management is a huge part of managing an adwords account.  When you are logged into your account and on the campaigns tab and have an adgroup selected, the keywords tab is where you can add and edit your keywords.

 

Not sure if this covers exactly what you were looking for but if you can elaborate on your question/problem, someone will gladly provide more infomation for you.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Is there a way to change the keywords on an adwords listing?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

it says this ad campaign can not be modifired in adwords... i have an adwords express...

Marked as Best Answer.
Solution
Accepted by Tiffany (Google Employee)
September 2015

Re: Is there a way to change the keywords on an adwords listing?

Top Contributor
# 4
Top Contributor

Hi Boudoir,

 

Adwords Express is a Google managed account and in that case, no you cannot manage keywords. 

 

Sorry for my confusion.

 

-Tom

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Is there a way to change the keywords on an adwords listing?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

so how can i manage them.. the ones they are using are no good?

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Is there a way to change the keywords on an adwords listing?

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

Hi Boudoir,

 

Just as PPCBossman references, you cannot edit the keywords associated with your Adwords Express ad. The nature of the Adwords Express product surrounds simplicity, so all you have to create is the ad text and the business category you wish to associate with your ad/business. From there Google will match relevant keywords to that industry and your business name/location to the ad.

 

While you cannot edit the keywords directly, the way you can ensure relevancy and impact performance is by refining your choice of business category (within Adwords Express/Places) selection.

 

An article that discusses this in more detail can be found here: http://support.google.com/adwords/express/bin/answer.py?hl=en&answer=1320890

 

Good Luck!

 

Lynda