AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4K members online now
4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Is the Universal GA affecting the GA PPC and Adwords stats

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have been running adwords for more than a year. This year starting January a huge gap of 20% traffics is recorded. I wonder why the the adwords clicks is more than the Google analytics PPC referral traffics.


In one of the blog that i read, it said there are issue on installation of the scripts. So maybe the latest update on GA scripts could be affecting the accuraty. Do you guys hoave the same issue?

1 Expert replyverified_user

Re: Is the Universal GA affecting the GA PPC and Adwords stats

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Renan,
Have you turned off auto tagging?

Comparing long date ranges may include periods during which your accounts were not linked.
Linking multiple AdWords accounts to the same Analytics view complicates the information in your reports.
Filters may remove some of the data from your Analytics reports. Check that there are no filters editing your campaign destination URLs.

Have a look here:
This will explain a lot of what you're seeing. Especially the following:

Clicks are not the same as Visits
Google AdWords tracks clicks, while Google Analytics tracks visits. If a user clicks on your ad twice within thirty minutes without closing his or her browser, this is registered by Analytics as one visit to your site, even if the user left your site and then returned shortly after. For example, if a user clicks on your ad once, clicks the back button, and then clicks your ad again, AdWords registers two clicks while Analytics registers one visit.

AdWords filters invalid clicks from your report, while Analytics shows all data

AdWords automatically filters certain clicks from your reports, while Analytics reports on all the resulting visits to your website. The clicks we filter from your AdWords reports are the occasional instances of someone clicking repeatedly on your ad in order to increase your costs or to increase your clickthrough rate. AdWords considers these clicks to be invalid and automatically filters them from your AdWords reports. You are not charged for these potentially invalid clicks