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Is the Demographic for Search Ads available to everybody?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey there,

I just noticed on the Adwords blog that's now possible to target ages and genders on the search network. Although it says that it is available to everybody, I'm still not able to choose that option...

Is there somebody with the same problem?


Cheers,
Pedro

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Pedro P
October 2016

Is the Demographic for Search Ads available to everybody?

Top Contributor
# 2
Top Contributor

Hi Pedro,

 

I'm seeing it rolled out to many, many accounts - to the point where I can't find one without this enabled.  Are you looking on the Audiences Tab in your account?  There should be a button for Demographics there.

 

-Tommy

 

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Is the Demographic for Search Ads available to everybody?

Badged Google Partner
# 3
Badged Google Partner

Hey @Pedro P,

I also don't have the option to target based on demographic on search network.

 

Regards,

Syed Sayem Mustafa

Is the Demographic for Search Ads available to everybody?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

hi Pedro, 

 

I dont think its available for everyone. 

 

regards,

 

Zaby

Is the Demographic for Search Ads available to everybody?

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

@PPCBossman,

Yes, I'm looking into the Audiences tab... But the demographic target option only appears on the Display campaigns.

 

 

 

Thanks for you help everybody! Smiley Wink

 

Re: Is the Demographic for Search Ads available to everybody?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Yes it is a good medicine for everybody.

Re: Is the Demographic for Search Ads available to everybody?

Top Contributor
# 7
Top Contributor

Hi Folks,

 

Seconding @PPCBossman, this is just to add 2 images below my sig where demographic target option clearly appears also for a Search network only campaign. (The Audiences tab must be selected.)

 

Capture-nov12a.PNG

 

 

Capture-nov12.PNG

 

Chances are the feature is still being rolled out to various regions of the world.

 

Best,

Lakatos