AdWords
1.7K members online now
1.7K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Is mobile number addition in text ad under google advertising policy?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Some advertisers are using mobile number in text ad. They are using mobile number in text ad description and display url.

 

Is the addition of mobile number or landline number in text ad under google advertising policy?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Is mobile number addition in text ad under google advertising policy?

Top Contributor
# 2
Top Contributor

Hi yogesh870, not only are you allowed to include phone numbers (mobile or landline) in Ads, better yet you can use an Adwords feature known as a "Call Extension" to add them automatically.  Read all about them here:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2453991

 

There are rules about phone numbers, the policies for which are here:

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=1054212

 

Hope this helps.


Jon

 

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Is mobile number addition in text ad under google advertising policy?

Top Contributor
# 2
Top Contributor

Hi yogesh870, not only are you allowed to include phone numbers (mobile or landline) in Ads, better yet you can use an Adwords feature known as a "Call Extension" to add them automatically.  Read all about them here:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2453991

 

There are rules about phone numbers, the policies for which are here:

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=1054212

 

Hope this helps.


Jon

 

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Is mobile number addition in text ad under google advertising policy?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your reply. I was talking about mobile number or landlin number in description line of text ad.

 

For example:

PPC Advertising Services

Increase Quality Traffic To Your
Website. Enquire at +91 9811660906
 
In the above ad for desktop/laptop device, Advertiser is using mobile number in description line. It is not a call extension.
 
Is the above ad follow google advertising policy? 

Re: Is mobile number addition in text ad under google advertising policy?

Top Contributor
# 4
Top Contributor

As I said, phone numbers anywhere in Ad copy are fine, so long as they adhere to the policy I linked to in my first reply.

 

Personally, I'd use an extension rather than waste the characters but it's their choice...

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits