Is it best practice to set up different placement campaigns for text ads and image ads?
Re: Is it best practice to set up different placement campaigns for text ads and image ads?
Thanks for posting your question.
One of the best practices is to separate your text ads and image ads into two different ad groups. I'd suggest to test your image ads in one ad group and text ads in another. This way the metrics will be more transparent to read and understand what performs better for your product/service. Here is a link to best pracices for placement targeting. Hope you find it useful.