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Is QS defined at KW level only?

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# 1
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Hi guys, I’m a little confused about the QS.

Does QS define just at keyword level or it can be used even for the Ad? So far, I thought QS is defined for both Keywords and Ads since we had the famous formula ((AD rank=max CPC * QS)).  But if so, why there is no QS column under Ads, on Adwords account?

 

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Marked as Best Answer.
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Accepted by topic author Nariman H
September 2015

Re: QS defines at KW level only?

Top Contributor
# 2
Top Contributor
Hi Nariman,

There are two types of quality Score. one is visible that you can seen at the keyword level and used to caculate the Ad Rank and actual cpc.

and second is hidden quality score that is assigned for ads, campaign, ad group as well as account:-

here is the link that you can follow for more info:**


http://www.ppchero.com/ultimate-guide-to-adwords-quality-score/
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Nariman H
September 2015

Re: QS defines at KW level only?

Top Contributor
# 2
Top Contributor
Hi Nariman,

There are two types of quality Score. one is visible that you can seen at the keyword level and used to caculate the Ad Rank and actual cpc.

and second is hidden quality score that is assigned for ads, campaign, ad group as well as account:-

here is the link that you can follow for more info:**


http://www.ppchero.com/ultimate-guide-to-adwords-quality-score/
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’