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Is Privacy Policy must for Click based merchants in AdWords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Please confirm whether Google will disapprove the ads if there is no Privacy Policy in the click based merchant’s website/LP.

 

Thanks,

Viji

 

 

3 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Is Privacy Policy must for Click based merchants in AdWords?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

If a website collects data of any kind from visitors, then it needs a Privacy Policy.  Look at the Privacy Policy of websites in your country to get an idea about privacy policy in YOUR jurisdiction.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Is Privacy Policy must for Click based merchants in AdWords?

Top Contributor
# 3
Top Contributor

Hello Viji,

 

To clarify more, read this particular policy page framed by Google which cover up all aspects.

 

Just a thought!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Is Privacy Policy must for Click based merchants in AdWords?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

If a website collects data of any kind from visitors, then it needs a Privacy Policy.  Look at the Privacy Policy of websites in your country to get an idea about privacy policy in YOUR jurisdiction.

Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Is Privacy Policy must for Click based merchants in AdWords?

Top Contributor
# 3
Top Contributor

Hello Viji,

 

To clarify more, read this particular policy page framed by Google which cover up all aspects.

 

Just a thought!

Pankaj

Re: Is Privacy Policy must for Click based merchants in AdWords?

Top Contributor
# 4
Top Contributor

Hi Viji,

 

In addtion to what has been posted here, you''ll need a privact policy covering AdWords cookies and conversion tracking. If you are using re-marketing lists, you'll need something about that.

 

My recommendation is to include a privacy policy no matter what you do or what you advertise.

 

BEst of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Is Privacy Policy must for Click based merchants in AdWords?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks for the thoughts. Could you please confirm will Google disapprove if there is no Privacy Policy in a site when we are not collecting any details from User?

 

Thanks,

Viji

Re: Is Privacy Policy must for Click based merchants in AdWords?

Google Employee
# 6
Google Employee

Hi VijiMohan,

 

Unless necessary for the product or service that you're offering, it's best to not request personal information. If you are not collecting personal information you are not required to have a privacy policy on your website, however you can add one to your website if you wish. 


If your website collects bank details, Social Security Numbers, credit card information, or other sensitive information, the site must be hosted on a secure server and contain a privacy policy. For more information on secure servers and SSL (httpsSmiley Happy, visit http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1283935.

 

Our landing page and site quality guidelines are put in place to improve the quality of ads we show our users. We're constantly working to improve these guidelines and it’s important to not only comply with our LPQ policies, but to ensure that your site is in line with the spirit of our landing page and site quality guidelines. With that said, we encourage you to continue working to improve the quality of your site and the experiences you provide users who may visit.

 

I hope this helps!

Rachel