Interactive and dynamic image ads on Google Display
I am familiar with the re-marketing option in Adwords but not familiar with interactive dynamic image ads. This feature caught my eye as I was on the webjet.com.au website. I entered my departure and arrival destinations along with the date. I then left the site to search for a business on a directory which serves Google Adsense.
I was curious and excited to see the destination I included in webjet, including the date, appeared as an ad. I see this extremely powerful. Also, what is more powerful, the ad is interactive so that I can change the date.
How do you do this? I am very interested. I have attached a screenshot pic of the image ad I saw.