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Insert dynaamic text from feed based on target location

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# 1
Visitor ✭ ✭ ✭

I use Google Web Designer to setup AdWords Display Ads, and I would like to insert text based on user location (the ad is not part of a remarketing campaign). Can I use a (custom) feed with a standard display ad, inserting the text value associated with the target location in the feed into the ad? As mentioned, it is not a remarketing ad, just standard Display ad. Can it be achieved, and do you have any instructions to share (all found are associated with remarketing).

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Accepted by topic author Per Eric J
December 2016

Insert dynaamic text from feed based on target location

Top Contributor
# 2
Top Contributor

Hi Per,

You can do this with ad customizers and a custom feed. 

Here's the best place to start: https://support.google.com/adwords/answer/6072565?hl=en

 

There are instructions on setting this up here:

https://support.google.com/adwords/answer/6093368

 

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Marked as Best Answer.
Solution
Accepted by topic author Per Eric J
December 2016

Insert dynaamic text from feed based on target location

Top Contributor
# 2
Top Contributor

Hi Per,

You can do this with ad customizers and a custom feed. 

Here's the best place to start: https://support.google.com/adwords/answer/6072565?hl=en

 

There are instructions on setting this up here:

https://support.google.com/adwords/answer/6093368

 

Insert dynaamic text from feed based on target location

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Dave,

 

I saw these articles, but as I understand the articles the functionality described is for text based search ads only. I would like to insert user location in a Display Ad running a Display Only Campaign.  Do you know if it will work with Display Ads as well?

Insert dynaamic text from feed based on target location

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi

To achieve this you will need to track user location real time and based on that update the text in display ad. Theoretically this is possible with double click studio (not AdWords) but I doubt if there is a technology which will allow you track user location real time , ping it to your server real time? 

 

Another way of looking at it is you can create different adgroups for each location and customize your ads accordingly.

 

Regards, Nik
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