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Indexing PPC URL?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it ok to index PPC ad URL? The destination URL for PPC ad is different from that of main website. Even the content is different.

 

And should we add analytics code to that destination web page used for PPC ads?

 

Please explain.

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author divyamhatre
September 2015

Re: Indexing PPC URL?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Hi Divyamhatre

 

For each Google AdWords ad you should specify a display URL which should be shown to viewers within your ad and also a destination URL which is the address users are taken to when and if they click on your ad. Google's policy is that both URLs be within the same website which means that they share the same domain address.

 

This article may help, 

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=6313

 

Hope this was helpful.

 

Dave

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Marked as Best Answer.
Solution
Accepted by topic author divyamhatre
September 2015

Re: Indexing PPC URL?

Top Contributor
# 5
Top Contributor

Hello again,

 

This article probably explains well about how you should set your robots.txt file based on the fact whether you want your landing pages to be reviewed by Adbot or not.

 

Pankaj

View solution in original post

Re: Indexing PPC URL?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

Organic SEO and PPC results are different and work on different algorithms. There's no direct relation between the two as such.

 

Many advertisers create separate landing pages and direct the users to those pages rather than directing them to the regular site. It's a common practice. You should have the Google Analytics code installed on PPC landing pages and your Adwords should be linked to Analytics so that you can do deeper analysis of your pages in terms of avg. time, unique visits etc....

 

Let us know if that helps!

Pankaj

Re: Indexing PPC URL?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks!!

 

But what about indexing of PPC URL? Should it be done or should I add the URL to robots file?

Marked as Best Answer.
Solution
Accepted by topic author divyamhatre
September 2015

Re: Indexing PPC URL?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Hi Divyamhatre

 

For each Google AdWords ad you should specify a display URL which should be shown to viewers within your ad and also a destination URL which is the address users are taken to when and if they click on your ad. Google's policy is that both URLs be within the same website which means that they share the same domain address.

 

This article may help, 

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=6313

 

Hope this was helpful.

 

Dave

Marked as Best Answer.
Solution
Accepted by topic author divyamhatre
September 2015

Re: Indexing PPC URL?

Top Contributor
# 5
Top Contributor

Hello again,

 

This article probably explains well about how you should set your robots.txt file based on the fact whether you want your landing pages to be reviewed by Adbot or not.

 

Pankaj

Re: Indexing PPC URL?

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆

Yes, you can allow Google to index your landing page prepared for PPC since your webpage is different from main website. Yes, you should add analytics so that you can track the perforamance of that particular landing page.