Increasing the max CPC for the campaigns
We do PPC for 100s of client accounts (local businesses).
When they want more leads (scale up the campaigns), what are our options?
And how do we automate that?
Eg: When one of our client asks us for more leads:
We could increase the daily ad budget
We could increase the max CPC to get higher number of impressions (but this is not that simple).
Re: Increasing the max CPC for the campaigns
Good morning -
I would point out that 'getting more leads' is not quite as simple as you seem to think. It involves analyzying when, where, and how your leads are being generated and then making a decision about how to expand ad serving in those areas. It may or may not involve increasing bids.
However, it seems that you're asking about how to automate bid changes for clients. Visit the AdWords API Forum to get answers about how that system works.
Google AdWords Top Contributor