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Increase bid follow time automatic

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# 1
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Could I increase bid when specific time automatically ? 

 

Example, keywords bid in campain A (morning) will increase higher than night automatic. 

 

Thanks you.

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2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author KhanhLa
September 2015

Re: Increase bid follow time automatic

Top Contributor
# 2
Top Contributor

Hi KhanhLa,

 

Try the automated rules and follow this as per Google notes quoted below:


"You can use automated rules to raise and decrease bids based on day of week, or even based on hour of day. For example, you can set up two daily rules to increase your bids between 6 p.m. and 10 p.m. every evening. The first rule would increase your bid by 25% at approximately 6 p.m. and the second rule would decrease the bid by 20% at approximately 10 p.m., thus bringing it back to the original value ($1 increased by 25% is $1.25, $1.25 decreased by 20% is $1 again)."

 

This should do the trick and you have other intersting options also which can be implemented. Follow this for more.

 

Hope that helps!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author KhanhLa
September 2015

Re: Increase bid follow time automatic

Follower ✭ ✭ ✭
# 3
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Hi KhanhLa

You could probably take the "Ad Scheduling" tool to some good use in this case.

- Go to campaign settings for a given campaign

- Find Advanced settings and choose "Schedule: Start data, end date, ad scheduling"

- Edit Ad scheduling

- Here you can choose the "Bid adjustment"

 

Eg. If you want to increase the bid for Monday mornings, you choose "Bid adjustment", then click on "Running all day" for monday. Then you make an interval from 06AM to 09AM and increase the percentage from 100 to for instance 150. Meaning that in those hours of the day you wish to bid a 150% of your normal CPC's for the given campaign. In the same way you can make an interval for the evening hours where you can lower the percentage to 50% for instance, bidding half of what you normally do.

 

It is possible to create 6 time intervals for each day.

 

To get an idea of which hours of the day in converting the best for you, you can go to the "Dimensions" tab and here choose "Hour of the day" - this is good data to work from in regards to using the ad scheduling tool.

 

Hope this helps, otherwise let me know and I will elaborate further.

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author KhanhLa
September 2015

Re: Increase bid follow time automatic

Top Contributor
# 2
Top Contributor

Hi KhanhLa,

 

Try the automated rules and follow this as per Google notes quoted below:


"You can use automated rules to raise and decrease bids based on day of week, or even based on hour of day. For example, you can set up two daily rules to increase your bids between 6 p.m. and 10 p.m. every evening. The first rule would increase your bid by 25% at approximately 6 p.m. and the second rule would decrease the bid by 20% at approximately 10 p.m., thus bringing it back to the original value ($1 increased by 25% is $1.25, $1.25 decreased by 20% is $1 again)."

 

This should do the trick and you have other intersting options also which can be implemented. Follow this for more.

 

Hope that helps!

Pankaj

Marked as Best Answer.
Solution
Accepted by topic author KhanhLa
September 2015

Re: Increase bid follow time automatic

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi KhanhLa

You could probably take the "Ad Scheduling" tool to some good use in this case.

- Go to campaign settings for a given campaign

- Find Advanced settings and choose "Schedule: Start data, end date, ad scheduling"

- Edit Ad scheduling

- Here you can choose the "Bid adjustment"

 

Eg. If you want to increase the bid for Monday mornings, you choose "Bid adjustment", then click on "Running all day" for monday. Then you make an interval from 06AM to 09AM and increase the percentage from 100 to for instance 150. Meaning that in those hours of the day you wish to bid a 150% of your normal CPC's for the given campaign. In the same way you can make an interval for the evening hours where you can lower the percentage to 50% for instance, bidding half of what you normally do.

 

It is possible to create 6 time intervals for each day.

 

To get an idea of which hours of the day in converting the best for you, you can go to the "Dimensions" tab and here choose "Hour of the day" - this is good data to work from in regards to using the ad scheduling tool.

 

Hope this helps, otherwise let me know and I will elaborate further.