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Including More Characters in Ad Description

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

I have seen an Ad on Google Search which contains Unimaginable number of Characters (242 Characters) in Ad Description. I know that there is a limit of 80 characters for Ad Description.

Can anyone please share how is that possible ? Any info would be hugely appreciated!

Ad Description on Shivaami.PNG

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January 2017

Including More Characters in Ad Description

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Actually, the first line underneath the display URL is the description ("Shivaami is a G Suite..."). Everything under that line are ad extensions. They are using Callouts, Structured Snippets, and Sitelinks, etc... 

 

Here's an article on extensions: https://support.google.com/adwords/answer/2375499?hl=en