In technical term what is google adwords?
These days I am going through online advertising. Adwords has feature of both the adserver and an adexchange
Is it a adserver or a adexchange? .
Can anyone tell me what actually adword is in technically.
Re: In technical term what is google adwords?
Adwords is a PPC platform. The terms Adserver and ad- exchange come from the "real time bidding" (RTB ) - world. This is a different advertising platform.
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