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In technical term what is google adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

These days I am going through online advertising. Adwords has feature of both the adserver and an adexchange

 

Is it a adserver or a adexchange? .

Can anyone tell me what actually adword is in technically.

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Re: In technical term what is google adwords?

Top Contributor
# 2
Top Contributor

Adwords is a PPC platform. The terms Adserver and ad- exchange come from the "real time bidding" (RTB ) - world. This is a different advertising platform.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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