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In PLA (google Shopping), for various product categories, can budget be controlled at campaign level

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Friends,

 

In PLA (google Shopping), for various product categories, can budget be controlled at campaign level?

 

If yes then how? And which product grouping methods (like product grouping by brand, item ID & custom label, etc.) can be used. If all products re rolled in one campaign then how to set negative keywords for each of the product category?

 

Thanking you in advance,

Sandip

 

2 Expert replyverified_user

Re: In PLA (google Shopping), for various product categories, can budget be controlled at campaign l

Top Contributor
# 2
Top Contributor

Hi Brave,

 

There are two ways to structure the campaigns for PLA:

1.) Product Category wise campaigns -(Separate for Male or Female)

2.) Brand wise campaigns -Separate for Male or Female

 

In first method, you create sub product category in different ad groups.

 

E.g Campaign -1 for Female-Footwear

under this create "Running shoes", Casual shoes etc in different ad groups. Then in each ad group you create brand name under the product categories.

 

In 2nd method, you create, different campaign for different brand.

 

Under that, you will create product category as Ad Groups.

Negative Strategy : Add "running" as negative in Casual Shoes ad groups.

 

E.g Campaign -2 for Female-Footwear-Puma

 

under this create "Running shoes", Casual shoes etc in different ad groups.

 

Why Male or Female categories campaigns.

 

So that you can add male related keywords as negative in Female campaigns and vice-versa.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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In PLA (google Shopping), for various product categories, can budget be controlled at campaign level

Top Contributor
# 3
Top Contributor

If you would like to control the budgets separately, then you do need separate campaigns.  Budget is controlled at the campaign level.

In PLA (google Shopping), for various product categories, can budget be controlled at campaign level

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank @Rakesh Kumar & @Shanee_Kirk. To manage the budget, I had created separate campaign but haven't created ad groups by product types. Done that, now, the issue is resolved.

Thanks once again,