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Impression Share by ZipCode

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

Does anyone here know how one might be able to calculate or derive impressions share down to an individual zip code? The dimensions tab / geographic / user locations report does not allow adding impression share as a metric.

 

Thanks, 

Aurko

1 Expert replyverified_user

Re: Impression Share by ZipCode

Top Contributor
# 2
Top Contributor
Hi PPC,

Impression share is not available at Zipcode levels.

Impressions share gives the Idea of IS based on your campaign's targeting, but you can segment it at granular level.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: Impression Share by ZipCode

Badged Google Partner
# 3
Badged Google Partner
Hmm... You could make some assumptions based on the impression totals. But, if you want to get that granular, then I would use the most profitable zip codes as location targets, and eliminate the less profitable areas for your premium campaign. If you can then achieve 100% impression share for that campaign, then you know you're getting 100% impression share in those zip codes. Keep adding secondary locations/zip codes until you start losing impression share and/or the CPA becomes unprofitable.
Tom