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Importing Phone Conversion file into adwords. Not sure what some of these columns mean?

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# 1
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I'm trying to import call conversions from a 3rd party call tracking metrics software into Adwords. I'm reviewing the adwords Google docs template but I need clarification on some of their columns as they don't show a format for any of these columns

 

  • Conversion name? What name should go here? Do I just type in phone call?
  • Conversion time
  • Conversion value. I don't assign a value to my conversions. Is it okay to put zero?
  • Conversion currency. Self explanatory but is there a proper format to type down American Dollars? USD? US?

 

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Accepted by topic author H Dean H
January

Re: Importing Phone Conversion file into adwords. Not sure what some of these columns mean?

Top Contributor
# 2
Top Contributor

 Hello @H Dean H ,

 

Not sure if you happen to review this help center doc or not: https://support.google.com/adwords/answer/6275629

 

Except, 4 fields (Caller's phone number, Call start time, Call duration, Conversion name), rest are optional fields to be entered. See this screenshot:-

 

Screenshot_1.png

 

Let me know if this helps!

 

Pankaj

 

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Marked as Best Answer.
Solution
Accepted by topic author H Dean H
January

Re: Importing Phone Conversion file into adwords. Not sure what some of these columns mean?

Top Contributor
# 2
Top Contributor

 Hello @H Dean H ,

 

Not sure if you happen to review this help center doc or not: https://support.google.com/adwords/answer/6275629

 

Except, 4 fields (Caller's phone number, Call start time, Call duration, Conversion name), rest are optional fields to be entered. See this screenshot:-

 

Screenshot_1.png

 

Let me know if this helps!

 

Pankaj

 

Importing Phone Conversion file into adwords. Not sure what some of these columns mean?

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# 3
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@pankaj

That was helpful. You said that call duration is required however it's not listed in the google doc. Are you sure it's required?

Importing Phone Conversion file into adwords. Not sure what some of these columns mean?

Top Contributor
# 4
Top Contributor

Oh I see. It looks like the call duration you can ignore if the data isn't available. Yes the format doesn't mention that field.

 

Pankaj