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Impact of your bids on Competitor's costs

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello from Berlin Smiley Happy

 

I started bidding up on my competitor's brand keywords and I was wondering if there is any way to find out how much more I made them pay for their brand keywords as a result of my own higher bids for their keywords?

 

I have tried using SEMRush but they do not have Avg CPC data for exact keywords. Is there a way to find out Avg CPC changes for the competitor?

 

Thanks,

Shreyans

Impact of your bids on Competitor's costs

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

That information is only available to that account.

Re: Impact of your bids on Competitor's costs

Badged Google Partner
# 3
Badged Google Partner

Hello @Shreyans J,

This information is confidential 

Impact of your bids on Competitor's costs

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hi Shreyans, 

 

You can use Auction Insight reports to compare your performance with competitors. It will give you insights through impression share, average position, overlap rate, position above rate, top of page rate, and outranking share. Check this link for more details:  https://support.google.com/adwords/answer/2579754?hl=en#stats

 

Hope this helps.

 

Thanks,

Sakthi