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If there are searches which have no ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If there are searches which have no ads is there another reason besides no one is advertising using those keywords? Does that mean I'd have top ranking regardless of my CPC?

2 Expert replyverified_user

Re: If there are searches which have no ads

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Maggie,

There are a couple reason why there might not be any ads.
1. There isn't enough search volume for that search term so Google won't bother running ads (even if you specifically target that search phrase)
2. The subject matter is banned or illegal by local law
3. There are a few select terms Google just won't advertise for because the people who run these ads have notoriously been scammers.

Re: If there are searches which have no ads

Top Contributor
# 3
Top Contributor

Hi MaggieJ, welcome to the Community.  Further to Jeremy's reply, although it may be possible to get your Ads shown when there appear to be no other Ads, bear in mind that the reason for this lack of Ads is usually related to poor previous performance.

 

Simply put, if you have a product or service that people are going to want to buy, and online advertising is cost-effective, there will be other advertisers when you search.  If you see no other Ads it usually means that for the product or service you're looking at online advertising has proven inefficient with other advertisers or is very difficult.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: If there are searches which have no ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

If that is true (1. There isn't enough search volume for that search term so Google won't bother running ads (even if you specifically target that search phrase) then shouldn't those terms display the "low search volume' notice next to them in the keywords list?

Re: If there are searches which have no ads

Top Contributor
# 5
Top Contributor

Hi John T,

 

Yes, that is correct. They should show as "low search volume" in that case.

 

It's not so much they won't bother to run the ad as they consider this to be a privacy issue. In the case of low search volume, the traffic would be low enough as to allow personal identification of the individual who visited your site with this keyword.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords