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If I delete certain keywords and then later add them back will the historical performance be reset?

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# 1
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1 Expert replyverified_user
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Accepted by topic author dogtown
September 2015

Re: If I delete certain keywords and then later add them back will the historical performance be res

Visitor ✭ ✭ ✭
# 5
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I almost never delete keywords just because of quality score. Quality score is only one aspect of a keywords performance. I have had keywords with QS 10 that I deleted and some with 3 that are still running. You might wonder why I would do this, the answer is actually simple, because the keywords with QS 3 are more profitable, their CPAs are within my goals for the adgroup. While the QS 10 keywords had to low of a CPA and were not making enough money to justify keepign them running. But don't, misunderstand me, CPA is not the only metric to use to determine if a keyword is performing well, there are many different variables when deciding to pause, delete, or change the bid on a keyword. Makesure you are paying attention to all the aspects of a keyword before you delete it, and unless something changes that may make that keyword perform well I would keep it deleted.

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Re: If I delete certain keywords and then later add them back will the historical performance be res

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

I don't believe so. It will be treated as a new keyword.

Re: If I delete certain keywords and then later add them back will the historical performance be res

Visitor ✭ ✭ ✭
# 3
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So if I have a bad quality score with a certain keyword all I need to do is delete it then add it back to reset the Quality Score?

 

Thanks

Re: If I delete certain keywords and then later add them back will the historical performance be res

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

And most likely  it will make you happy for just a day or less   ...

Marked as Best Answer.
Solution
Accepted by topic author dogtown
September 2015

Re: If I delete certain keywords and then later add them back will the historical performance be res

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I almost never delete keywords just because of quality score. Quality score is only one aspect of a keywords performance. I have had keywords with QS 10 that I deleted and some with 3 that are still running. You might wonder why I would do this, the answer is actually simple, because the keywords with QS 3 are more profitable, their CPAs are within my goals for the adgroup. While the QS 10 keywords had to low of a CPA and were not making enough money to justify keepign them running. But don't, misunderstand me, CPA is not the only metric to use to determine if a keyword is performing well, there are many different variables when deciding to pause, delete, or change the bid on a keyword. Makesure you are paying attention to all the aspects of a keyword before you delete it, and unless something changes that may make that keyword perform well I would keep it deleted.

Re: If I delete certain keywords and then later add them back will the historical performance be res

Top Contributor
# 6
Top Contributor

@dogtown, as has been said, if your keyword has a poor QS, then deleting it and adding it back won't solve the poor QS issue.  You'd be better to either try and resolve why the QS is low, or consider whether the keyword is appropriate, useful and worthwhile for your campaign(s).

 

Jon

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