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IS there ways to target particular mobile browser or mobile os ?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Is there any way we can only target specific mobile devices according to their OS or Browsers ?

 

Is there any options to exclude particular mobile OS or browsers ?

 

Re: IS there ways to target particular mobile browser or mobile os ?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Up until a few days ago the answer would be a flat ‘NO’. Recently however Google Adwords added a feature to target by mobile OS (other than WAP/xhtml/chtml); specifically if you wanted to allow your Campaign to be served to those who were running a mobile OS but a browser which still identified itself as a full ’screen’ device. Today this would be only the iPhone and the G1. Other then this option (which is available in the Campaign options only), there is no way to segment and serve ads only to a certain OS and/or Browser type. The Google suggested way to handle this is to only target keyword phrases which would qualify the user, include text in your ad which would inform the user of the requirements, and/or serve up a different offer by doing your own User Agent sniffing on the page/server.

Re: IS there ways to target particular mobile browser or mobile os ?

Badged Google Partner
# 3
Badged Google Partner

Yes, but only with Display network only campaigns in the "enhanced" campaigns era:

 

TCC_4-15-14.jpg

Tom

Re: IS there ways to target particular mobile browser or mobile os ?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Besides the options presented above you can create an audience with segments in Google analytics with visitors who used a certain type of OS or browser and exclude them from returning so even if you were not able to block their first visit you could block their 2nd or 3rd visits, and so on.

This audience must have at least 100 members to exclude it from a Display ad group or campaign.

 

Here are examples of viewing visits by browser in google analytics :

 

http://searchenginewatch.com/article/2290345/How-to-Use-the-Browser-OS-Reports-in-Google-Analytics-P...

Re: IS there ways to target particular mobile browser or mobile os ?

Badged Google Partner
# 5
Badged Google Partner
Whuuh???

"Is there any way we can only target specific mobile devices according to their OS or Browsers?"
Is there any options to exclude particular mobile OS or browsers ?"

Yes.

Yes.

The answer to your question Balaji, is, in a word - Yes!

More questions?
Tom

IS there ways to target particular mobile browser or mobile os ?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Tom, do you know this still to be true?  Can I target specific OS in search campaigns?