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I want to know about CIR in Display Campiagn.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to know about CIR in Display Campiagn. 

1 Expert replyverified_user

Re: I want to know about CIR in Display Campiagn.

Top Contributor
# 2
Top Contributor
Hi Ankush,
I don't know what you mean by "CIR". Can you explain?

Re: I want to know about CIR in Display Campiagn.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
same i am finding

Re: I want to know about CIR in Display Campiagn.

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Hi Ankush,

I am afraid there is no such thing as CIR in Display Campaigns. Do you mean CTR (Click through Rate)?

If so; than CTR in Display campaign is calculated same ways as it is in search network campaigns

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions) https://support.google.com/adwords/answer/2615875?hl=en-GB

You may also find this old discussion regarding CTR on Display Network helpful https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/whats-a-good-CTR-on-Display-netwo...

Cheers,
Nouman

Re: I want to know about CIR in Display Campiagn.

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
NO its CIR

Re: I want to know about CIR in Display Campiagn.

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭
What does CIR stand for? and What it is related to?

Re: I want to know about CIR in Display Campiagn.

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

CIR stands for Cost Income Ratio. It's a percentage of (cost / revenue). Obviously, the lower it is, the better.