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I need help with negative keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I thought I had the idea of negative keywords down, but I was wrong.

I was just checking some ads and found some that aren't running  because of negative keywords I've entered.


I have entered 2 negative keywords in quotes that are excluding a phrase from triggering my ads because the phrase contains 2 of those keywords.

 

For instance, let's say I want to make sure my ads don't show for the words dog training but I do want the ad to show for dog training supplies, how do I set this up correctly?

 

Thanks for your help.

3 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Roberta427
September 2015

Re: I need help with negative keywords

Top Contributor
# 2
Top Contributor

Hello;

I recommend this article, that explains nicely, negative keyword options:

 

Negative Keywords: As Important as Positive Keywords

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Roberta427
September 2015

Re: I need help with negative keywords

Top Contributor
# 2
Top Contributor

Hello;

I recommend this article, that explains nicely, negative keyword options:

 

Negative Keywords: As Important as Positive Keywords

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: I need help with negative keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks. I've printed it out and will read through it since I'm obviously not understanding it all.

 

 

Re: I need help with negative keywords

Top Contributor
# 4
Top Contributor

Hi Roberta,

 

In this case, you would enter -[dog training], exact match negative. Phrase match will match any search query that includes that phrase, in that order. So "dog training" matches "dog training supplies". It would not block "training dog supplies" or training supplies dog". Exact match is what it says. The search query must match exactly your keyword. So, -[dog training] will not block "dog training supplies".

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: I need help with negative keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Ahhh. I see. Now that makes sense!

 

Thanks

Re: I need help with negative keywords

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

One more question.

 

What's the difference between -[dog training] and +dog +training?

 

Re: I need help with negative keywords

Top Contributor
# 7
Top Contributor

Hi Roberta,

 

Let me try explaining the difference between two -[dog training] and +dog +training:

 

In adwords we have two types of keywords with different match types:

 

- Positive Keywords: Keywords we want to show our ads.

- Negative Keywords: Keywords we want to block & do not want to show our ads.

 

>> Positive keywords match types - Broad Match modifier, Broad Match, Phrase Match & Exact Match. 

>> Negative Keywords Match types - Broad Match, Phrase Match & Exact Match. 

 

Now All of these works differently, you can read following article for better understanding of match types:

Keywords Matching Option by Help Center

Google Adwords Keywords Match Types for Search Campaign by Tom (TC)

 

Now to answer your question:

 

+dog +training is positive broad match modifier keyword : To Show Ads

 

From Google Help Center: Just add a plus symbol (+) in front of one or more words in your broad match keyword. Each word preceded by a plus sign has to appear in someone's search exactly or as a close variant. Close variants include misspellings, singular and plural forms, abbreviations and acronyms, and stemmings (like "floor" and "flooring"). Synonyms (like "quick" and "fast") and related searches (like "shoes" and "boots") aren't considered close variants. Read more here

 

-[dog training] is negative exact match keyword - To Block Ads

 

Negative Exact Match will block your ads for the audience who are searching for exactly dog training. It allows to show ads for buy dog training, dog training in and all other variations but will block when useris typing exactly dog training in google search engine.

 

Hope that helps!

 

Thanks

Neha

 

P.S: New Matching behaviour of Phrase and Exact Match Type: Two new matching options but we do not have 100% control over these. We only see them in search query as exact close varaint & phrase close variant. Although we can control these at campaign level by switching on and off under campaign settings or by addding negative keywords at adgroup level. Read more here.

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: I need help with negative keywords

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi NephaGupta,


Thanks!

 

I was asking that question in terms of both being entered into negative keywords, however. Sorry for being so vague. Can you explain what the difference is with both if they're entered as negative keywords?

 

Thanks again.

Re: I need help with negative keywords

Top Contributor
# 9
Top Contributor

Hi Roberta,

 

Well Negative keyword does not support braod match modifier match type. Although If you will add +keyword +keyword like this in negative list, it will work as broad negative keyword as per my understanding. I have never tried adding like this though Smiley Happy

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’