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I have added a New Ad Group....

[ Edited ]
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# 1
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Hi All,

 

I just added a new ad group in a campaign, as campaign is based on CPC definatley it will chrged on CPC model and don't have doubt with this.

 

My question is when I look back to my change history with that particular ad group there is some chnages during the time I was created ad group....

 

These are 

 

Ad group target CPA is $0.01 - Don't know who set up
Ad group max CPC is $20.00 - Setup by me
Ad group max CPM is $0.25 - Don't know who set up

 

I havn't set these parametrs even when I see back settings I din't find anything?

 

Can anyone clear my doubt why these parameters are there in chnage history?

2 Expert replyverified_user

Re: I have added a New Ad Group....

Top Contributor
# 2
Top Contributor

Hi Chetan,

 

Few possibilities:-

 

1. Did you try implementing some of the Flexible Bid strategies in your ad groups and reverted back?

 

2. Is there anyone else apart from you who has the access to make the changes in your account. If yes, that could be another reason.

 

Pankaj

Re: I have added a New Ad Group....

[ Edited ]
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# 3
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No, it seems it happen whenever I created an ad group.... No one else have access to account...

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: I have added a New Ad Group....

Top Contributor
# 4
Top Contributor
Hi Chetan,

CPC is $.01- don't know who set.
CPM is $.25- don't know who set.

These are the default bids, which are set by Google, when you create a new Adgroup. Also, this is the minimum CPC and minimum CPM, which require to run AdWords ads.
Then you can increase the bids based on performance and campaigns objective.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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I have added a New Ad Group....

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# 5
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re girlfreiend

I have added a New Ad Group....

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# 6
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girlfreind is strictly mine only