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I have a low search volume keyword with high scores good or bad?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

I have a few keywords with low search volume but have scores of 10/10 in ad relivence, expected click through rate and landing page experience. Are these good for my overall campaign score and worth leaving or will they drag my overall score down?

1 Expert replyverified_user

Re: I have a low search volume keyword with high scores good or bad?

Top Contributor
# 2
Top Contributor
Hello;
I would keep them; . Think of having only 20 impressions of 2 clicks... It's a CTR of 10%....
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: I have a low search volume keyword with high scores good or bad?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Kevin,

Agreeing to what Moshe has said here, you can keep those keywords. However, I would also suggest you to keep close track of them. If you think they have been in the same status for a long time, I would suggest you to pause them. I had done the same thing within my account. You may also think of adding new keywords instead. I hope this helps.

Kapil M