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I have 1 campaign with 2 Ads and around 20 keywords per Ad. Too many?

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# 1
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I was advised to choose around 20 keywords but should this be around 20 keywords per campaign rather than per ad? When I set up the campaign with advice from an Adwords adviser, I only had 1 ad in this campaign.

1 Expert replyverified_user

Re: I have 1 campaign with 2 Ads and around 20 keywords per Ad. Too ma

Top Contributor
# 2
Top Contributor

Hi, and welcome to the Community.


We'll need a few more details before we can help you properly, there are no rules about how many or how few Keywords you should have, nor how many Groups or Campaigns, Ads, etc., each business is different.


Can you tell us a little bit about what you're advertising?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: I have 1 campaign with 2 Ads and around 20 keywords per Ad. Too ma

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# 3
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Hi, Jon. Well, my primary concern is low budget (of course Smiley Happy) so I was worried that having too many keywords would deplete it too quickly with no or little results. I am advertising translation services concerning which there is a lot of competition.

One of the ads deals with a particular service (certified/official translation) and the other one is a "general" one concerning translation services.