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I don't understand display targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I am very confused about display targeting and "target and bid".

So my understanding from reading is that if I am targeting display keywords and remarketing, and "target and bid" is chosen, the ad will be shown to only on the sites that have the keyword AND the user is in the respective remarketing audience.

So how is possible that the stats are different for keywords and remarketing? For example, if I click on "Display keywords" tab, it says 3 impressions, but in "Interest & remarketing" tab, it says 0 impressions.

Shouldn't it say 3 impressions for "Interest & remarketing" also? Please explain this to me.

 

I am also using placement targeting but it is set to "Bid only", so I believe it doesn't have anything to do with keywords AND remarketing. Again please explain this to me if I'm wrong.

 

Thank you so much for your time guys and I will look forward to learning more through you guys.

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Andrew K
September 2015

Re: I don't understand display targeting

Top Contributor
# 2
Top Contributor

Hi there;

Hmmm...you are correct;

"

".... combining re-marketing with a set of keywords or topics can narrow your targeting to reach your site visitors as they're on websites that are contextually relevant to your keywords or topics."

 

https://support.google.com/adwords/answer/2454000

 

 

  • Did you check that you are looking at the correct timeline after both targeting methods have been added?
  • Another point: Until your re-marketing list has 100 unique cookies - re-marketing will not start. During this time only the keywords targeting is applied.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Andrew K
September 2015

Re: I don't understand display targeting

Top Contributor
# 2
Top Contributor

Hi there;

Hmmm...you are correct;

"

".... combining re-marketing with a set of keywords or topics can narrow your targeting to reach your site visitors as they're on websites that are contextually relevant to your keywords or topics."

 

https://support.google.com/adwords/answer/2454000

 

 

  • Did you check that you are looking at the correct timeline after both targeting methods have been added?
  • Another point: Until your re-marketing list has 100 unique cookies - re-marketing will not start. During this time only the keywords targeting is applied.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: I don't understand display targeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Moshe, I read your link and found the answer eventually.