AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4K members online now
4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

I am confused about how this DKI works with the user searched query and my keywords list

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Suppoose- I have few keywords like-

xyz

12xyz

ab12

abc567

 

my ad has a DKI title like:

 

Online Armani {KeyWord:Watches}

Choose From a Wide Range of

Armani Watches. Free Delivery!

 

Now someone is searching for

CHEAPEST ARMANI XYZ ONLNE

Armani 12xyz Watches etc.

 

How will my title appear?

 

 

 

Please help. 

 

 

1 Expert replyverified_user

Re: I am confused about how this DKI works with the user searched query and my keywords list

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Rohit,

 

Welcome to the community Smiley Happy

 

With dynamic keyword insertion you are inserting the keyword from your Ad Group that is triggered by a user's query.

 

For example if you have the keyword Armani in broad match in your ad group, you ad is eligible to appear for any of these search queries.

 

And as the keyword Armani is responsible for triggering the ad, it will appear in the Ad.

 

If the term is too long, the word or phrase after the colon (default text) will be inserted.

 

Hope this helps,

 

Info

Re: I am confused about how this DKI works with the user searched query and my keywords list

[ Edited ]
Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

HI 

I kind of beg to differ with Info

In DKI in your Adcopy it will show up the kewyword for which your ad was triggered and not the search term

So if your ad was triggered for.

So if user has searched for CHEAPEST ARMANI XYZ ONLNE and the keyword which triggered your ad is ARMANI XYZ, then ARMANI XYZ will be shown in your ad and not CHEAPEST ARMANI XYZ ONLNE

And if your the line goes beyond chracter limit after including your keyword then default text will be shown. 

I hope this helps

Ref: http://support.google.com/adwords/bin/answer.py?hl=en&answer=74992

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: I am confused about how this DKI works with the user searched query and my keywords list

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

theniks is right

And if you use +modified +broad +match, plus-signs will be removed, as will of course also "" and []

 

Beware of long and varied keyword lists when you use DKI, as well as the order of your keywords. You don´t want your ad to say: Ugly  Buy Armani Online

Re: I am confused about how this DKI works with the user searched query and my keywords list

Top Contributor
# 5
Top Contributor

I think I said the same thing

 

"With dynamic keyword insertion you are inserting the keyword from your Ad Group that is triggered by a user's query."

 

Info

Re: I am confused about how this DKI works with the user searched query and my keywords list

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I have edited my question- 

Suppoose- I have few keywords like-

xyz

12xyz

ab12

abc567

 

my ad has a DKI title like:

 

Online Armani {KeyWord:Watches}

Choose From a Wide Range of

Armani Watches. Free Delivery!

 

Now someone is searching for 

CHEAPEST ARMANI XYZ ONLNE

Armani 12xyz Watches etc.

 

How will my title appear?

 

 

 

Please help. 

 

 

Re: I am confused about how this DKI works with the user searched query and my keywords list

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I have edited my question-

Suppoose- I have few keywords like-

xyz

12xyz

ab12

abc567

 

my ad has a DKI title like:

 

Online Armani {KeyWord:Watches}

Choose From a Wide Range of

Armani Watches. Free Delivery!

 

Now someone is searching for 

CHEAPEST ARMANI XYZ ONLNE

Armani 12xyz Watches etc.

 

How will my title appear?

 

 

 

Please help. 

 

 

Re: I am confused about how this DKI works with the user searched query and my keywords list

Collaborator ✭ ☆ ☆
# 8
Collaborator ✭ ☆ ☆

If your ad is triggered by 12xyz

The,

Online Armani {KeyWord:Watches}
Choose From a Wide Range of
Armani Watches. Free Delivery!

This ad will show up as

 

Online Armani12xyz
Choose From a Wide Range of
Armani Watches. Free Delivery!

Given the keyword doesnt make headline go beyond 25 characters

 

If headline goes beyond 25 characters then it will show up  as

Online Armani Watches
Choose From a Wide Range of
Armani Watches. Free Delivery!

 

Hope this helps

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog