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How we identify fraud clicks in Google Adwords?

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# 1
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 How we identify fraud clicks in Google Adwords? As Google done according to its own by identifying fraud clicks with some criteria , Then is it exactly shows exact value of fraud clicks. Any way to find out from where means IP or any thing else give exact idea to identify from where fraud clicks are coming, So we can manually block that IP? Kindly suggest..!

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Re: How we identify fraud clicks in Google Adwords?

Top Contributor
# 2
Top Contributor

Hi Rachit,

 

Google doesn't disclose the IP address of the user clicking your ad due to privacy policies. However, what you can do is that you can ask your website server people to provide with the list of IP addresses if you want. Then based on the statistics you have, you might want to use the IP exclusion tool and exclude the IPs or range of IP addresses so that your ad is not shown to those segment of users.

 

Pankaj

Re: How we identify fraud clicks in Google Adwords?

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# 3
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Thanks Pankaj. Let me know any third party tool by which i can find out fraud clicks? Kindly suggest.

Kindly Regards
Rachit

Re: How we identify fraud clicks in Google Adwords?

[ Edited ]
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# 4
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Hello,

 

At the end of a similar topic from here in the forum, someone makes a reference to such a software, however it could be the owner of that software advertising it, so you have no guarantee.

 

https://www.en.adwords-community.com/t5/Improve-results/How-to-Detect-Click-Fraud-with-Google-Adword...

 

There are also old articles about how google avoids click fraud on their own blog :

 

http://adwords.blogspot.com/2007/02/invalid-clicks-googles-overall-numbers.html

 

http://adwords.blogspot.com/2006/03/about-invalid-clicks.html