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How to write these type of ads

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Can anyone tell me how to write 3rd ad. What comes where? Headline, desc 1 and 2?

 

10-9-2014 11-15-46 AM.png

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Marked as Best Answer.
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Accepted by topic author Rohan B
September 2015

Re: How to write these type of ads

Badged Google Partner
# 4
Badged Google Partner

Re: How to write these type of ads

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Rohan,

That ad Simply has had its desc line 1 moved to the headline. This can be done by making it clear that the first desc line is a clear sentence (usually done with punctuation). This will be done automatically by Google, as you can see in pos 1 where this has not been done despite fulfilling the criteria. This feature was released awhile ago and you can read the announcement here:
http://adwords.blogspot.com/2011/02/longer-headlines-for-select-ads-on.html

Hope this helps

Re: How to write these type of ads

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆
Hi,

Ads at the top of the page may look slightly different than ads in other positions on a search results page. Top ads are wider and, on some devices, can combine multiple lines of ad text into a single line. In some cases, if we've determined that your first description line is clearly a complete phrase or sentence, we might add part of your description to your headline, creating a longer, more noticeable headline.

When there's enough space, we may also add your website's domain to your ad's headline. The domain will be separated from your headline by a visual separator to make it easy for users to see, such as a vertical pipe ("|"), hyphen, or other separator.

Read more:-https://support.google.com/adwords/answer/1722087?hl=en
Marked as Best Answer.
Solution
Accepted by topic author Rohan B
September 2015

Re: How to write these type of ads

Badged Google Partner
# 4
Badged Google Partner
For completeness sake, the last line are 3 call-out extensions

http://adwords.blogspot.be/2014/09/call-out-what-matters-most-to-your.html

Re: How to write these type of ads

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

10-10-2014 6-16-48 PM.png

 

Hey Ken

 

Can you let me know how to put this search bar in Google Search Ads.

Re: How to write these type of ads

Badged Google Partner
# 6
Badged Google Partner
Hi Rohan,

It's a form extension and is still in beta if I'm not mistaken. Have a look at this post: https://www.en.adwords-community.com/t5/Advanced-Features/Does-anyone-know-how-to-create-this/m-p/22...