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How to track conversions on 3rd party site I can only add 1x1 pixel on?

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# 1
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I have a website that sends links to 3rd party websites, on there the traffic either signs up or buys. Now I can't place conversion tracking on the sign up pages as the 3rd party site won't allow it but we can place 1x1 pixel tracking Server 2 server post back pixel Or postback pixel.

Basically we want to see what keywords results in sign ups on the 3rd party site and we cant use the large adwords conversion tracking script. Anyone any ideas it would be greatly appreciated thanks.

I've heard API scripts or something being built for us could be done but not sure where to start on this?

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Marked as Best Answer.
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Accepted by James_Clemens (Top Contributor)
January 2017

How to track conversions on 3rd party site I can only add 1x1 pixel on?

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# 2
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Google only accepts third party tags and pixels only of AdWords certified vendors.

 

If you don't have a Google Account Manager, fill out the request form below to get help with third-party implementation.

 

Third Party Tags/Pixels Implementation request form

 

 

-Julia

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Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
January 2017

How to track conversions on 3rd party site I can only add 1x1 pixel on?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Google only accepts third party tags and pixels only of AdWords certified vendors.

 

If you don't have a Google Account Manager, fill out the request form below to get help with third-party implementation.

 

Third Party Tags/Pixels Implementation request form

 

 

-Julia

How to track conversions on 3rd party site I can only add 1x1 pixel on?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Rachael - At TrackingDesk we've developed a feature that allows you to automatically send conversions to AdWords from any affiliate network. 

You can contact us to get the full setup details. 

 

 

How to track conversions on 3rd party site I can only add 1x1 pixel on?

Follower ✭ ☆ ☆
# 4
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Hello Rachael

I'm not sure if you found  the solution to your question, but I'd recommend touse a conversion tracking system that provides a native s2s / postback url that your advertiser can place in its backend. 

It's a fairly common challenge, and our platform (trackingdesk) solves this (and more). 

No need to get into complex API as this will be a very painful process, especially if you come across new clients which have other requirements and technical capabilities.

 

You can check our site and blog to see how we handle such conversion challenges.

 

 

An other thing that is important, si that you will also want to send the conversion back to adwords so you can optimize the bids / campaign from within the adwords account. Using TrackingDesk allows to capture the gclid which can be later used to report the conversions.

 

Hopefully that will be helpful.

Thank you