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How to target youtube channels in dislpay network ?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi 

 

We get good conversion rate from youtube keyword targetting, but we would like to target individual youtube channels. how can we do that in youtube displat network campaign ?

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author balaji j
September 2015

Re: How to target youtube channels in dislpay network ?

Collaborator ✭ ✭ ✭
# 9
Collaborator ✭ ✭ ✭

This was an interesting chalenge. I searched for "asianetnews" in the display planner. Even if the channel has the URL like you have put in in the managed placements , when I added the placement to a new ad group it looked like this

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_asianetnews

 

2) Regarding the channel for yrfsongs, which normally should be accessed from here http://www.youtube.com/user/yrfsongs 

 

I found this placement through the Display Planner and it has this syntax

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_yrfsongs

 

I think afv is short for adwords for video

 

3) I managed to also find the rest

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_rajshri

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_tamilmovies

 

4) What is weird is that the publisher code is the same from all 4 channels, I cannot explain to myself why.

 

Use those 4 addresses above as managed placements.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author balaji j
September 2015

Re: How to target youtube channels in dislpay network ?

Collaborator ✭ ✭ ✭
# 11
Collaborator ✭ ✭ ✭
Raise the bids in steps of 10-30% per day until you get impressions , youtube is a higly competitive placement. Or just switch from CPC bidding to CPM to test serving of Ads.

View solution in original post

Re: How to target youtube channels in dislpay network ?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Yes you can , type youtube channels in the text box, select individual ideas, and make sure to click just on Video in the lower right like in this screenshoot . You will get a list of channels. 

 

searching-for-channels.png

 

If you already know the channel you can add it as a manual placement with the full URL like this, which is the CNN Channel  :

 

http://www.youtube.com/channel/UCEgvSsB99tT_tCrAazia_hA

Re: How to target youtube channels in dislpay network ?

Top Contributor Alumni
# 3
Top Contributor Alumni

The AdWords Help article, Targeting your ads with AdWords for video, will tell you how you can target via YouTube and what you're different targeting options are.  To target specific channels, you'll need to select Placement Targeting and select the channels that you're wishing to target.

 

1.  Log into your AdWords Video Account

2.  Pick the the campaign you'd like to edit then

3. Click on the Targets tab to see all targeting groups for the campaign.
4.  Here you can add and edit Placements

Re: How to target youtube channels in dislpay network ?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Thanks Adrian

 

The problem is i have a list of channels i can target, but the problems is it doesn't show any impressions.

 

Here how the syntaxt i add to target youtube channels in placements

 

www.youtube.com::Rajshri

 

www.youtube.com/user/asianetnews

 

 

youtube_targetting.jpg

 

You see here we get  all impression and clicks only from youtube with the list of keywords we targeting. 

 

So what i missing here ?

Re: How to target youtube channels in dislpay network ?

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hi Balaji

I you are targeting managed placements and not getting impressions on it,
then suggest that you add some generic keywords related to the videos in
the ad group.

I hope this will resolve your issue. And please update us that it worked
for you or not.

Abhishek

Re: How to target youtube channels in dislpay network ?

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

Enable custom bidding for placements and bid a little lower for the general youtube.com placement.

 

Also click on +Targeting a temporarely remove the youtube placement from the ad group just to see if the circles

to the right , representing the Venn diagram, indicate any remaining traffic for those channels or not. After thid test vlick Cancel in the Targeting window to avoid removing the youtube.com generic targeting.

 

Another solution is to create a separate ad group just for the channels   , with a higher bid than the ad group with the youtube.com generic placement.

 

 

 

 

Re: How to target youtube channels in dislpay network ?

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆

Yes Abhishek we have enough keywords for the channels we target....but we felt something we do with that syntax....Is that snytax we using in placements is it right ?

Re: How to target youtube channels in dislpay network ?

Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭
Check the sub pages for the youtube.com and add any relevant from there to
managed placement in order to check that it receive impressions after
adding to managed placement.

Abhishek
Marked as Best Answer.
Solution
Accepted by topic author balaji j
September 2015

Re: How to target youtube channels in dislpay network ?

Collaborator ✭ ✭ ✭
# 9
Collaborator ✭ ✭ ✭

This was an interesting chalenge. I searched for "asianetnews" in the display planner. Even if the channel has the URL like you have put in in the managed placements , when I added the placement to a new ad group it looked like this

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_asianetnews

 

2) Regarding the channel for yrfsongs, which normally should be accessed from here http://www.youtube.com/user/yrfsongs 

 

I found this placement through the Display Planner and it has this syntax

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_yrfsongs

 

I think afv is short for adwords for video

 

3) I managed to also find the rest

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_rajshri

 

googleadsensevideosite.com/ca-pub-6219811747049371::afv_user_tamilmovies

 

4) What is weird is that the publisher code is the same from all 4 channels, I cannot explain to myself why.

 

Use those 4 addresses above as managed placements.

Re: How to target youtube channels in dislpay network ?

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆

hi guys

 

I used that url which i gathered from display planner(as Adrian recommended) but only one channel worked that too with very low impression Smiley Sad