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How to set Conversion optimizer to many-per-click conversions?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

The option is not there in my settings and i can't find any definitive documentation on how to do this (ie, https://support.google.com/adwords/answer/2472674?hl=en says I can do it but not HOW).

 

Thanks!

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Accepted by topic author TwoDoor
September 2015

Re: How to set Conversion optimizer to many-per-click conversions?

Participant ✭ ☆ ☆
# 4
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I do not have experience with it.
But I can see it at :
Tools and Analysis> Conversions> Settings

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

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Re: How to set Conversion optimizer to many-per-click conversions?

Participant ✭ ✭ ☆
# 2
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Hello Two Door, 

 

Many-per-click conversions happen when that same user clicks through, enters your site, and then completes multiple conversions upon their visit. It best suits your business if you are after with the transactions prior to your main conversion goal.

 

The user clicks on you ad, goes to your website then opts-in to receive a brochure.  This triggers a lead conversion.

Conversions (one per click): 1
Conversions (many per click): 1

The user refreshes the conversion page:

Conversions (one per click): 1
Conversions (many per click): 2

The user returns to the lead conversion page a week later from a bookmarked link:

Conversions (one per click): 1
Conversions (many per click): 3

The user gets an email from your company two weeks later and then buys something, triggering a sale conversion:

Conversions (one per click): 1
Conversions (many per click): 4

 

Hope it helps you. 

 

 

Re: How to set Conversion optimizer to many-per-click conversions?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
No, my question is this: how do you set your Conversion optimizer to do Many-Per-Click bidding? Right now it's set to 1-Per-Click
Marked as Best Answer.
Solution
Accepted by topic author TwoDoor
September 2015

Re: How to set Conversion optimizer to many-per-click conversions?

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

I do not have experience with it.
But I can see it at :
Tools and Analysis> Conversions> Settings

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: How to set Conversion optimizer to many-per-click conversions?

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Thanks for this. Just wanted to point out to everyone that this setting is under TOOLS AND ANALYSIS and NOT Campaign Settings.