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How to increase add visibility but not show in top results?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a way to increase my add visibility for one perticular keyword and keep the add position at position 4 or lower?

 

I don't want my adds to show in top 3 position of search results, I want my adds to show on right side results.

 

Invest my money for my add to show all the time in side result is my goal. 

 

Is there a way to adjust bidding for this?

 

Thank you,

 

j.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Jean N
September 2015

Re: How to increase add visibility but not show in top results?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello Jean,

 

Besides the great advice that you already received I would like to assist here too with some ideas :

 

1) You can use the following strategies to bid to positions :

 

https://developers.google.com/adwords/scripts/docs/solutions/bid-to-position

 

https://www.en.adwords-community.com/t5/Improve-results/Automated-rules-and-Bid-strategy-type/m-p/21...

 

2) You can investigate the conversion rates for Goals in analytics using the keyword positions report described here :

 

http://adwords.blogspot.ro/2007/09/adwords-optimization-tips-managing-and.html

 

3) The cost per conversion metric is not so important vs. keyword positions. More important is the metric Conversion Value / Cost , because having cheap or expensive products generates different outcomes.

 

Here are some conditions that you can use with automated rules :

 

http://www.searchenginejournal.com/the-art-of-setting-up-a-360-fail-safe-system-when-utilizing-adwor...

 

 

Quote 

 

"  Decrease Bids for Unprofitable Keywords in High Positions

1) If a keyword is =< 3 in Conversion Value / Cost and avg. position =<3, then lower bidding by 30%

2) If a keyword is =< 5 in Conversion Value / Cost and avg. position =<3, then lower bidding by 20%

3) If a keyword is =< 7.5 in Conversion Value / Cost and avg. position =<3, then lower bidding by 10%

4) If a keyword is =< 3 in Conversion Value / Cost and avg. position =<5, but higher than >3, then lower bidding by 20%

5) If a keyword is =< 7.5 in Conversion Value / Cost and avg. position =<5, but higher than >3, then lower bidding by 10%  "

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Re: How to increase add visibility but not show in top results?

Top Contributor
# 2
Top Contributor

Hi Jean,

 

You could actually make use of the Automation feature in AdWords to achieve what you want. Navigate to your Keywords tab and select the keywords you wish to apply this position adjustment to. Then hit the Automate drop down menu button and click the Change the max. CPC bids when...

 

If you change your settings to the following image below and fill in the fields according to your own requirements then it should work out for you:

 

Screenshot 2013-10-04 at 14.06.24.png

 

If this doesn't make sense to you or you need something explaining then please feel free to ask!


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: How to increase add visibility but not show in top results?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
GREAT.

Is there a way to find out cost per conversion vs. keyword positions?

Thank you,

Jean

Re: How to increase add visibility but not show in top results?

Top Contributor
# 4
Top Contributor

Sorry for the delayed reply Jean!

 

I'm not aware of a way to break it down to actual positions without pulling reports and making comparisons but I do know a more general which allows you to compare top ad positions vs ads that are displayed on the side.

 

To do this simply go to an account level you wish to check at (Campaigns, Ad Groups, etc) and hit the Segment drop down menu button. You should see an option in the menu called Top vs. Other, simply click that and you will be provided with data comparing the two meaning you can also check out the cost per conversion statistics for both side by side.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Marked as Best Answer.
Solution
Accepted by topic author Jean N
September 2015

Re: How to increase add visibility but not show in top results?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello Jean,

 

Besides the great advice that you already received I would like to assist here too with some ideas :

 

1) You can use the following strategies to bid to positions :

 

https://developers.google.com/adwords/scripts/docs/solutions/bid-to-position

 

https://www.en.adwords-community.com/t5/Improve-results/Automated-rules-and-Bid-strategy-type/m-p/21...

 

2) You can investigate the conversion rates for Goals in analytics using the keyword positions report described here :

 

http://adwords.blogspot.ro/2007/09/adwords-optimization-tips-managing-and.html

 

3) The cost per conversion metric is not so important vs. keyword positions. More important is the metric Conversion Value / Cost , because having cheap or expensive products generates different outcomes.

 

Here are some conditions that you can use with automated rules :

 

http://www.searchenginejournal.com/the-art-of-setting-up-a-360-fail-safe-system-when-utilizing-adwor...

 

 

Quote 

 

"  Decrease Bids for Unprofitable Keywords in High Positions

1) If a keyword is =< 3 in Conversion Value / Cost and avg. position =<3, then lower bidding by 30%

2) If a keyword is =< 5 in Conversion Value / Cost and avg. position =<3, then lower bidding by 20%

3) If a keyword is =< 7.5 in Conversion Value / Cost and avg. position =<3, then lower bidding by 10%

4) If a keyword is =< 3 in Conversion Value / Cost and avg. position =<5, but higher than >3, then lower bidding by 20%

5) If a keyword is =< 7.5 in Conversion Value / Cost and avg. position =<5, but higher than >3, then lower bidding by 10%  "